Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Government/Legal,Fiat
Continue reading Fiats built in Morocco seized by Italian police in flag dispute
Fiats built in Morocco seized by Italian police in flag dispute originally appeared on Autoblog on Sun, 19 May 2024 10:07:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Say goodbye to the gas-powered Jaguar XJ and hello to the electric XJ. The British automaker took great pains to hide as much of the design of the upcoming EV...
"The company thrives when we have fresh product, it is just as simple as that," Ford's president of global markets, Jim Farley, told CNBC after unveiling the new Explorer. "With this new line-up of utilities.......
