Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Read This,GM,Insurance,Ownership,Safety,Smartphone,5g Connectivity
Continue reading Are your phone apps collecting data on how you brake or speed?
Are your phone apps collecting data on how you brake or speed? originally appeared on Autoblog on Mon, 10 Jun 2024 18:15:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
See the best new cars, SUVs and trucks for 2020 and 2021. In this video, the Edmunds editorial team shows you the vehicles you should have in mind...
Lexus made a name for itself building unimpeachably well-engineered and well-built luxury cars that were also, let's be honest, a little bit beige. Impressive values, sure, and cool in their own normcore way (I'd love to have a Floridian grandpa-style early 1990s LS, personally), but beige. ....
Guinness World Records has taken a step back from the dispute between two record-setting car salesmen. Earlier, we wrote about strong-selling Joe Girard, who sold a record number of cars in 1972 and was so eager to defend his title that he disputed the new record claimed by Ali Reda....
