Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
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One particularly interesting bit regarded the shooting brake, which Nurnberger said, "we sort of started it and then realized to make a really good shooting brake we had to do a lot more engineering." Thus, the long-roof Vanquish actually has a longer wheelbase than the rest of the cars. According to Nunberger, the rear of the car is taken from a modular platform and is essentially a rear of a Rapide that has been added on. Of course, that required total reengineering, retesting, as well as re-crashing to bring it to production......
Making it happen is a question of combining the throttle, brake, and steering just so, keeping everything pointing the right way...
