Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
The world’s highest short-term (two-hour) parking rate is found in two locations in New York City, charging $62 for two hours. On average, New York has the....
Guinness World Records has taken a step back from the dispute between two record-setting car salesmen. Earlier, we wrote about strong-selling Joe Girard, who sold a record number of cars in 1972 and was so eager to defend his title that he disputed the new record claimed by Ali Reda....
The 2017-18 auto show season is in full swing, with automakers introducing a number of new cars, trucks and SUVs at shows including the 2018 Detroit Auto Show and 2018 New York Auto Show. Many of these models ....