Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Commerce,Parts and Accessories
Continue reading The best heat guns of 2024
The best heat guns of 2024 originally appeared on Autoblog on Tue, 7 May 2024 10:15:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
According to The Supercar Blog's report, a one-off Ferrari is going to be revealed soon – as in a few days soon. The site's sources claim that the new car will be a modern one-off that will be inspired by the F40 ....
Google’s Self-Driving Car Project is slated to reach a new milestone as it prepares to transition into a separate company outside of the Alphabet umbrella.
Mazda developed its KODO – Soul of Motion design language to capture the moment when energy turns into movement. The physical language of KODO shapes every Mazda product made today ....
