Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Green,Kia,Crossover,SUV,Electric,Future Vehicles
Continue reading Kia EV6 refresh teased with 'Star Map' lighting
Kia EV6 refresh teased with 'Star Map' lighting originally appeared on Autoblog on Tue, 7 May 2024 17:15:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
So the car's RFID key card got her thinking, much as any of us would: Hey, why not put that thing in my other arm? They chip dogs, don't they?...
Though the Crewe factory employs just one robot—a rather disappointing rig that applies adhesive to windshields—it has automated sleds shuffling assemblies down the...
Enjoy the new driving section, filled with helpful tools to assist in preparing for the permit test and learning to drive.
