Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: BMW,Coupe,Luxury,Performance
Continue reading 2025 BMW M4 CS arrives with more power, sharper handling
2025 BMW M4 CS arrives with more power, sharper handling originally appeared on Autoblog on Tue, 7 May 2024 18:01:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Ridesharing sometimes feels like an inherently vulnerable and risky method of transportation...
Tuesday, Kodiak is announcing its elsewhere: Dallas, where the startup has opened an eight-employee office...
