Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Read This,GM,Insurance,Ownership,Safety,Smartphone,5g Connectivity
Continue reading Are your phone apps collecting data on how you brake or speed?
Are your phone apps collecting data on how you brake or speed? originally appeared on Autoblog on Mon, 10 Jun 2024 18:15:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
The new tunnel was excavated along a path that runs not through Los Angeles but beneath the tiny adjacent municipality of Hawthorne, where Musk's Boring Company and his SpaceX rocket firm are both headquartered. Musk, best known as head of the Tesla electric car manufacturer and energy company, launched his foray into public transit after complaining on Twitter in December 2016 that L.A.'s traffic was "driving me nuts," promising then to "build a boring machine and just start digging.".....
Enjoy videos on cars, motorcycles, trucks, how they work, adding accessories, fixing up, learning about vehicle parts, viewing new or classic cars. If so, click the You Tube icon on the right of the page to view the latest video.
One particularly interesting bit regarded the shooting brake, which Nurnberger said, "we sort of started it and then realized to make a really good shooting brake we had to do a lot more engineering." Thus, the long-roof Vanquish actually has a longer wheelbase than the rest of the cars. According to Nunberger, the rear of the car is taken from a modular platform and is essentially a rear of a Rapide that has been added on. Of course, that required total reengineering, retesting, as well as re-crashing to bring it to production......
