Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Volvo,Automotive History,Wagon,Performance,Classics
Continue reading Junkyard Gem: 1994 Volvo 850 Turbo Wagon
Junkyard Gem: 1994 Volvo 850 Turbo Wagon originally appeared on Autoblog on Sat, 18 May 2024 16:00:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Buy Auto Parts stocks only the best OEM replacements; Complete Strut Assemblies · Power Steering Racks · Drilled & Slotted Rotors Styles: Brand New Genuine OEM, Aftermarket, Exact Fit Replacement, Remanufactured OEM
Though the Crewe factory employs just one robot—a rather disappointing rig that applies adhesive to windshields—it has automated sleds shuffling assemblies down the...
Kia and Dodge tied as the best in the annual J.D. Power Initial Quality Study, each averaging just 136 problems in the first 90 days of ownership per 100 cars....
