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Burger King uses real-time data to deliver Whoppers to drivers in traffic
Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
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It’s been less than three years since the sixth-generation Camaro first went on sale, but Chevrolet decided to update the Camaro’s styling for 2019. Designers didn’t mess with the cabin, powertrain, or chassis, so aside from an updated infotainment system, the changes are almost entirely cosmetic. With that in mind, how does the Camaro’s new look compare to the outgoing model?
See the best new cars, SUVs and trucks for 2020 and 2021. In this video, the Edmunds editorial team shows you the vehicles you should have in mind...
