JarAutoNews

Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

read more...

Menu

Other News

Junior's Auto Repairs

2019 LEXUS LS 500: A Polarizing Visual

Lexus made a name for itself building unimpeachably well-engineered and well-built luxury cars that were also, let's be honest, a little bit beige. Impressive values, sure, and cool in their own normcore way (I'd love to have a Floridian grandpa-style early 1990s LS, personally), but beige. ....

read more..

Junior's Auto Repairs

Kona

Control Kona from your favorite devices, or simply your voice. Available Blue Link® Connected Car Service complimentary for 3 years* Voice-activated search is just the beginning. Access remote lock, remote engine start with climate control, in-car maintenance scheduling, and more. It’s easy with Blue Link® Connected Car Service, in the car, on smartphone, smartwatch, Amazon Echo, and Google Home......

read more..

Junior's Auto Repairs

New Grand Wagoneer

Now Jeep has added two more images to the mix, bringing clarity to the situation: The new Grand Wagoneer is on its way. ....

read more..

Image

Schedule Appointment Today!

Have your Vehicle Services or Repaired Today!