JarAutoNews

Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

read more...

Menu

Other News

Junior's Auto Repairs

Ford 2020 Explorer

"The company thrives when we have fresh product, it is just as simple as that," Ford's president of global markets, Jim Farley, told CNBC after unveiling the new Explorer. "With this new line-up of utilities.......

read more..

Junior's Auto Repairs

Winterize

Visit Juniors Auto repairs and have your vehicle serviced Today! Have the oil changed, fliuds checked and replenished and more.

Junior's Auto Repairs

Honda, Acura Recalling 140,000

Honda Accord, Civic, Fit, HR-V, and Insight, plus Acura NSX, RLX, and RDX models are affected by the defect, which could cause the engine to stall during driving.....

read more..

Image

Schedule Appointment Today!

Have your Vehicle Services or Repaired Today!