Originally launched as a Kickstarter, the floating DeLorean was built by a San Fransisco gentleman by the name of Matthew Riese. Since he first crafted the vehicle, which is a hand-made lookalike fiberglass and styrofoam shell on top of an original blueprint for a Universal Hovercraft UH-13P, Riese has continually improved upon the....
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Burger King uses real-time data to deliver Whoppers to drivers in traffic
Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
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