BMW's i subbrand launched the i3, a full-electric city car with an ultralightweight carbon fiber frame, in 2013. BMW showed that it will continue to push the subbrand to new levels when it previewed the iNext, in September. Automotive News Europe Correspondent Christiaan Hetzner spoke with the head of the subbrand, Robert Irlinger, about BMW's electrification strategy.....
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Inside Mazda
Mazda developed its KODO – Soul of Motion design language to capture the moment when energy turns into movement. The physical language of KODO shapes every Mazda product made today and now extends beyond the world of automobile manufacturing.
“It’s about infusing emotion into car design,” said Mazda’s North American Director of Design Julien Montousse. “We really embrace that practice, and we expanded the practice toward different objects like the sofa and bicycle.”....
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