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Inside Mazda
Mazda developed its KODO – Soul of Motion design language to capture the moment when energy turns into movement. The physical language of KODO shapes every Mazda product made today and now extends beyond the world of automobile manufacturing.
“It’s about infusing emotion into car design,” said Mazda’s North American Director of Design Julien Montousse. “We really embrace that practice, and we expanded the practice toward different objects like the sofa and bicycle.”....
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“It takes inspiration from the Countach, but the Sian is a futuristic icon, not retrospective,...
One particularly interesting bit regarded the shooting brake, which Nurnberger said, "we sort of started it and then realized to make a really good shooting brake we had to do a lot more engineering." Thus, the long-roof Vanquish actually has a longer wheelbase than the rest of the cars. According to Nunberger, the rear of the car is taken from a modular platform and is essentially a rear of a Rapide that has been added on. Of course, that required total reengineering, retesting, as well as re-crashing to bring it to production......
