BMW enlisted the help of its Individual departments to create an appearance package named Golden Thunder for the 8 Series. It wraps the inside and the outside in black and adds a handful of gold accents....
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Aston’s newest celebrity spokesperson
It looks like Aston Martin is getting a new celebrity spokesman. The British automaker announced a new partnership with New England Patriots quarterback Tom Brady, working with the famous athlete to promote a new collaborative video series called “Category of One.”
According to Aston, Brady is working primarily with the automaker’s VIP and Chief Creative Officer Marek Reichman to create the new video series. It focuses on what Brady finds beautiful in his “sporting moments,” his life, and what keeps him going after so much success on and off the field.
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And the road, known simply as The Winding Course, is a 3.9-mile, 17-corner carnival of constant high-speed, high-lateral g driving that dips and climbs nearly 200 feet over one lap with precious little run-off or room for error, but plenty of .....
Arrival was founded in 2015 and has 800 employees, but until now has been in “stealth mode,” revealing little about its business model or plans. But this deal is a sign it has been doing something right, says Michael Harley...