Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Google’s Self-Driving Car Project is slated to reach a new milestone as it prepares to transition into a separate company outside of the Alphabet umbrella.
I dread taking my car to a mechanic because I always walk away feeling like the mechanic over diagnoses me, overcharges me or treats me like an idiot. Junior's was the opposite. Very friendly and interested in my car.