Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Read This,GM,Insurance,Ownership,Safety,Smartphone,5g Connectivity
Continue reading Are your phone apps collecting data on how you brake or speed?
Are your phone apps collecting data on how you brake or speed? originally appeared on Autoblog on Mon, 10 Jun 2024 18:15:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
What exactly does that mean? In short, driver and passengers are shielded from small arms and rifle fire thanks to steel and composite armor materials fitted into the doors, as well as ballistics grade glass for all the windows....
Making it happen is a question of combining the throttle, brake, and steering just so, keeping everything pointing the right way...
We first saw this darker-than-dark Bimmer at the end of August, and if you thought those images were photoshopped, here is a video....
