Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
Filed under: Volvo,Automotive History,Wagon,Performance,Classics
Continue reading Junkyard Gem: 1994 Volvo 850 Turbo Wagon
Junkyard Gem: 1994 Volvo 850 Turbo Wagon originally appeared on Autoblog on Sat, 18 May 2024 16:00:00 EDT. Please see our terms for use of feeds.
Permalink | Email this | Comments
Ford is bringing a couple Boston Dynamics robot dogs to Michigan to prowl around into its Van Dyke Transmission Plant. They’ll be doing more than just creeping out plant workers with their freakishly impressive capabilities, too. ....
And the road, known simply as The Winding Course, is a 3.9-mile, 17-corner carnival of constant high-speed, high-lateral g driving that dips and climbs nearly 200 feet over one lap with precious little run-off or room for error, but plenty of .....
BMW's i subbrand launched the i3, a full-electric city car with an ultralightweight carbon fiber frame, in 2013. BMW showed that it will continue to push the subbrand to new levels when it previewed the iNext, in September. Automotive News Europe Correspondent Christiaan Hetzner spoke with the head of the subbrand, Robert Irlinger, about BMW's electrification strategy.....
