Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
New details on the 2018 BMW M5, interesting patent applications for the 2018 Infiniti QX50, new engine details for the 2018 Jeep Wrangler, the Lamborghini Urus was spied and some production specs were revealed.
After a short discussion about the Leh Keen’s lap in the cop car, the group moves onto the Honda Civic Type R, which will run the same course. There’s a brief introduction of the car that explains why it’s such a capable front wheel drive performance machine. Then, like the cop car, Keen puts it through the paces.....