JarAutoNews

Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

read more...

Menu

Other News

Junior's Auto Repairs

Most Stolen Late-Model Cars

Infiniti QX80 AWD 2.36 times more likely to be stolen than the average 2016–2018 model The humongous Infiniti QX80 makes this list twice...

read more..

Junior's Auto Repairs

Faraday Future

The EV startup burned through $800 million by the middle of 2018 and was seeking an installment of $700 million from Evergrande as operating cash for the remainder of the year, which was expected to see the start of production for the FF 91. Evergrande allegedly refused to provide the $700 million, which triggered the arbitration that is being conducted in Hong Kong.....

read more..

Junior's Auto Repairs

PROVING GROUNDS’ JUMPS RIGHT INTO THE ACTION

After a short discussion about the Leh Keen’s lap in the cop car, the group moves onto the Honda Civic Type R, which will run the same course. There’s a brief introduction of the car that explains why it’s such a capable front wheel drive performance machine. Then, like the cop car, Keen puts it through the paces.....

read more..

Image

Schedule Appointment Today!

Have your Vehicle Services or Repaired Today!