JarAutoNews

Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

read more...

Menu

Other News

Junior's Auto Repairs

Gender Reveal Burnout in Australia

The couple from Meningie, which is around 100 miles south of Adelaide (which is about eight hours north of Melbourne), thought it would be a good idea to slap some special tires on their Ford Falcon to illustrate the upcoming child’s gender. While this seems like a fairly standard way to handle a gender reveal, the car’s tires burst into flame during the burnout........

read more..

Junior's Auto Repairs

Kolama | Free Tix

KOLAMA
Brooklyn Center for the Performing 
Arts at Brooklyn College
Saturday, June 10, 2017 at 7:00PM
Walt Whitman Theater
2900 Campus Road, Brooklyn, NY

Junior's Auto Repairs

Aston’s newest celebrity spokesperson

Aston Martin is getting a new celebrity spokesman. The British automaker announced a new partnership with T...

Image

Schedule Appointment Today!

Have your Vehicle Services or Repaired Today!