JarAutoNews

Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

read more...

Menu

Other News

Junior's Auto Repairs

Ford and Robot Dogs

Ford is bringing a couple Boston Dynamics robot dogs to Michigan to prowl around into its Van Dyke Transmission Plant. They’ll be doing more than just creeping out plant workers with their freakishly impressive capabilities, too. ....

read more..

Junior's Auto Repairs

Why Are So Many Drivers Taking Advantage of This New Rule?

Do not pay your next car insurance bill until you read this... New policies are indicating that for years many drivers have likely overpaid on their car insurance.

read more...

Junior's Auto Repairs

Best Business 2015

Junior's Auto Repair Receives 2015 Best Businesses of Brooklyn Award

Image

Schedule Appointment Today!

Have your Vehicle Services or Repaired Today!