JarAutoNews

Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

read more...

Menu

Other News

Junior's Auto Repairs

Reviews

I dread taking my car to a mechanic because I always walk away feeling like the mechanic over diagnoses me, overcharges me or treats me like an idiot. Junior's was the opposite. Very friendly and interested in my car.

Junior's Auto Repairs

Why Are So Many Drivers Taking Advantage of This New Rule?

Do not pay your next car insurance bill until you read this... New policies are indicating that for years many drivers have likely overpaid on their car insurance.

read more...

Junior's Auto Repairs

Camaro Facelift?

It’s been less than three years since the sixth-generation Camaro first went on sale, but Chevrolet decided to update the Camaro’s styling for 2019. Designers didn’t mess with the cabin, powertrain, or chassis, so aside from an updated infotainment system, the changes are almost entirely cosmetic. With that in mind, how does the Camaro’s new look compare to the outgoing model?

Image

Schedule Appointment Today!

Have your Vehicle Services or Repaired Today!