JarAutoNews

Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

read more...

Menu

Other News

Junior's Auto Repairs

2022 Genesis G70 Facelift

The design isn't a surprise, but an official reveal should still be months away. Yesterday, we received spy shots of facelifted Genesis G70 prototypes driving around without any heavy heavy camouflage hiding the....

read more..

Junior's Auto Repairs

First Place in 2020 J.D. Power

Kia and Dodge tied as the best in the annual J.D. Power Initial Quality Study, each averaging just 136 problems in the first 90 days of ownership per 100 cars....

read more..

Junior's Auto Repairs

Winterize

Visit Juniors Auto repairs and have your vehicle serviced Today! Have the oil changed, fliuds checked and replenished and more.

Image

Schedule Appointment Today!

Have your Vehicle Services or Repaired Today!