The 3D development company Unity Technologies, known for its widely used virtual and augmented reality gaming platforms, has spent the past three years working with automakers to help improve areas from vehicle design to employee training.....
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Burger King uses real-time data to deliver Whoppers to drivers in traffic
Burger King uses real-time data to deliver Whoppers to drivers in traffic!
Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.
With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.
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What exactly does that mean? In short, driver and passengers are shielded from small arms and rifle fire thanks to steel and composite armor materials fitted into the doors, as well as ballistics grade glass for all the windows....
