JarAutoNews

Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

read more...

Menu

Other News

Junior's Auto Repairs

10 Worst-Selling Cars of 2017

10 Worst-Selling Cars of 2017

1.)?, 2.)?, 3.)?,4.)? 5.)?, 6.)?,

7.) Nissan GT-R 578 - Sold, 8.) Acura NSX - 581 Sold, 9.) Doge Viper - 585 Sold, 10.) Mercedes Benz B Class Electric Drive - 744 Sold

Junior's Auto Repairs

Wheels Aligned Today!

Wheel Alignment | sometimes referred to as breaking or tracking, is part of standard automobile maintenance that consists of adjusting the angles ...

Junior's Auto Repairs

legal to drive flying cars on public roads

New Hampshire's fierce embrace of personal freedom confers drivers there a latitude found nowhere else in the nation. The Granite State is the only one that doesn't legally....

read more..

Image

Schedule Appointment Today!

Have your Vehicle Services or Repaired Today!