JarAutoNews

Burger King uses real-time data to deliver Whoppers to drivers in traffic



Burger King uses real-time data to deliver Whoppers to drivers in traffic!

Burger King might have just broken into an entirely new market. It's called Hungry People in Traffic™ (HPT). For the first time ever, the Home of the Whopper tested real-time burger delivery to cars stuck in Mexico City congestion. The results were staggeringly positive, and BK is now looking to expand the trial service to new cities such as Los Angeles.

With the help of the We Believers agency, Burger King debuted "The Traffic Jam Whopper" in Mexico City, one of the most-congested cities in the world. According to AdAge, BK accomplished the feat with the help of several pieces of technology, including the Burger King app, real-time traffic data, Waze, and digital billboards.

read more...

Menu

Other News

Junior's Auto Repairs

Model Y

Tesla won’t be able to capitalize on the popular compact crossover segment until November 2019. That’s when the automaker intends to start production on the Model Y, according to a new report.

Junior's Auto Repairs

Chevy Corvette Sold for $3 Million at Auction

We've seen this before: automakers offering the first example of a highly anticipated new model up for auction to benefit a charity...

read more..

Junior's Auto Repairs

Class of 2019: The New and Redesigned Cars, Trucks and SUVs

The 2017-18 auto show season is in full swing, with automakers introducing a number of new cars, trucks and SUVs at shows including the 2018 Detroit Auto Show and 2018 New York Auto Show.

read more...

Image

Schedule Appointment Today!

Have your Vehicle Services or Repaired Today!