BMW's i subbrand launched the i3, a full-electric city car with an ultralightweight carbon fiber frame, in 2013. BMW showed that it will continue to push the subbrand to new levels when it previewed the iNext, in September. Automotive News Europe Correspondent Christiaan Hetzner spoke with the head of the subbrand, Robert Irlinger, about BMW's electrification strategy.....
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Aston’s newest celebrity spokesperson
It looks like Aston Martin is getting a new celebrity spokesman. The British automaker announced a new partnership with New England Patriots quarterback Tom Brady, working with the famous athlete to promote a new collaborative video series called “Category of One.”
According to Aston, Brady is working primarily with the automaker’s VIP and Chief Creative Officer Marek Reichman to create the new video series. It focuses on what Brady finds beautiful in his “sporting moments,” his life, and what keeps him going after so much success on and off the field.
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The Ford F-150 is a big deal. So big that if it were its own brand, it would be bigger than McDonald's, according to Automotive News. It would also be bigger than 3M, you know, “the multinational ....
A group of engineers in Iran spent four years creating a perfect knock-off of a Lamborghini Murcielago SV, and the team recently unveiled the odd creation. The goal behind this odd undertaking was to understand Lambo's technical knowhow better and to be able to implement it into future Iranian-built vehicles.....